Diegetics

Atomization, lack of kinship support groups. Working for a corporation that is unfeeling and uncaring about your plight takes a toll upon your soul. Working to advance those around you and a sense of togetherness with your people can lead to a happier outlook.

Not being a legitimate king or queen is what gets many Americans bent out of shape......'>.......

a king/queen is the legitimate alpha and gets replaced if a more legitimate alpha comes along, this gets post rationalised as "god was on the new guys side".
atheists follow alphas too, its called respect and doesnt need the big hairy guy in the sky at all.

their was a short term project in the west towards creating a situation where we all could be our own alphas but it doesnt seem to have much traction in the modern generations because it sounds too much like hard work and you dont get to blame others for your own failings.